Chief Executive's Statement
Scotland's tourism industry is vital to sustainable growth in the Scottish economy delivering over £4 billion each year. But there's intense competition from over 200 countries around the world. Peter Lederer explains how clean streets, a friendly chat and creative marketing will help Scotland maintain a competitive edge.
Chairman's Statement
Philip Riddle talks about the industry target to increase tourism revenue by 50% by 2015. It's a tough target and there is much to do. Philip introduces some of the ways Scottish Tourism plc could grow and talks about the need for a national plan joining up inward investment and improvements in transport and infrastructure.