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Annual Report 2007

Our Business

Awards

VisitScotland has earned a reputation over the past few years as an organisation with high standards in the design, production and implementation of its marketing campaigns and its communication programmes. 2006 was no different with a batch of awards to add to the trophies already pride of place in the corporate cabinet.

2006
  • 2006 Scottish Marketing Excellence Award for Marketing Achievement (Large Enterprise)
  • 2006 Aaron D. Cushman/SATW (Society of American Travel Writers) award for excellence in travel-related public relations
  • PR Team of the Year (In-house Gold) CIPR Awards 2006
  • Best Integrated Campaign (Gold) for Da Vinci Code CIPR Awards 2006
  • The IDM award for Direct Marketing 2006
  • British Association of Communicators - Business Award of Excellence - Best Use of Interactive Media 2006
2005
  • Big Apple Award for Tartan Week from Public Relations Society of America 2005
  • Ancestral Scotland, Silver Adrian Award from US Hospitality Sales and Marketing Association 2005
  • PR Team of the Year (Gold) CIPR Awards 2005
  • Best In-House Campaign (Gold) for Sea Scotland CIPR Awards 2005
  • Best use of Media Relations (Silver) for Adventure Challenge CIPR Awards 2005
  • Public sector Programme (silver) for Tourism Network Scotland CIPR Awards 2005
  • Market Research: Marketing Magazine Best International Research Project 2005
  • Overall Award for Outstanding Research 2005
  • Print Production: Swedish Brochure of the Year 2005
  • Scottish Marketing Excellence Awards for Best International Brand Development and Best UK Brand Development 2005.
  • IAGTO Golf Destination of the Year 2005.
2004
  • Resin Apple Award US 2004
  • Gold Adrian Award US 2004
  • Silver Adrian Award US 2004
  • Scottish Marketing Awards - Large Organisation 2004
  • Scottish Marketing Awards - Overall Best Entry
  • Scottish Marketer of the Year 2004
2003
  • Direct Marketing: John Caples Award US 2003

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